Speaking Programs
What is this section about?
How to manage a speaking program for a client—from identifying speaking opportunities to writing speaking submissions.
Why is this section important?
The budget for most Trainer clients includes a speaking program, meaning that the client pays Trainer to submit the client to speak at a certain number of strategic conferences. If this metric is not met, Trainer must make this up to the client, either financially or through a project swap.
Speaking Program Overview
A speaking program consists of identifying and submitting applications for speaking slots at industry or business conferences. Clients are interested in speaking at influential conferences because it provides the opportunity to showcase their product or service to potential customers and position themselves as a leader in their industry.
The speaking program consists of 5 steps (please click link below)
How to manage a speaking program for a client—from identifying speaking opportunities to writing speaking submissions.
Why is this section important?
The budget for most Trainer clients includes a speaking program, meaning that the client pays Trainer to submit the client to speak at a certain number of strategic conferences. If this metric is not met, Trainer must make this up to the client, either financially or through a project swap.
Speaking Program Overview
A speaking program consists of identifying and submitting applications for speaking slots at industry or business conferences. Clients are interested in speaking at influential conferences because it provides the opportunity to showcase their product or service to potential customers and position themselves as a leader in their industry.
The speaking program consists of 5 steps (please click link below)