Facebook
- Not suggested for companies that do not have a pre-existing user and follower base. Note that Facebook Pages CANNOT interact with users who are not their followers.
- Facebook growth must be much more organic than Twitter, where you can directly “follow” and reach out to your desired audience.
- Must have a very large user base of 20,000+ to get good traffic directed to your site through their wall postings.
- You should post daily but do not degrade the quality of your content.
- You can automate your Wall posts to post to your Twitter account through installing the Twitter App to the company page.
- It is good to link your Facebook to your Twitter account, as it can drive more fans to your Facebook page, however you should not link tweets to your Facebook wall. This is not advised as many of your tweets will look out of context on a Facebook wall, and you should tweet more times than you should post on your Facebook wall.
- You must create a customized landing page for the client’s Facebook page so that it supports branding goals and campaign goals.
Twitter
- Easiest way to begin social media programs. Most tweets are read between 8-9 AM and 4-5 PM. Utilize Hash Tags* as much as possible for maximum reach. Success via this platform is dependent on a steady stream of client input or coverage.
- Hash tags are words within Twitter that are marked by a # before the keyword
- These aggregate the words into separate conversations, so that people tracking that keyword, will see your tweet.
- An example can be seen here via the hash tag #yousendit
- Only use for words that people are likely to discuss such as:
* #marketing
* #Apple etc.
- You should Tweet at least twice a weekday from a company account.
- If linking to an article, find the twitter handle for the writer and mention their Twitter handle.
* Heads up: the Twitter search engine is terrible when finding specific contacts through their name
* Twitter can be a good way to relay messages to the press – if you engage and they follow the client’s account, they will be more aware of your client’s news. Twitter can be used for pitching or prodding the media to check their email for your pitch.
- Direct messages can be used for engaging beyond the 140 character limit when you do not want a message to be aired in public
- Note: In order to direct message a user, they must be following you.
- Be ADVISED: Everything you tweet is in the public domain, so be wary when mentioning clients specifically
- Clients should at least try to reach 200 followers to have credibility in their Twitter accounts.
- You can easily use eLance to design a custom background for the client’s Twitter page. This is recommended as the standard background templates are poor, and by not creating a customized background, it shows users you are not fully committed to your Twitter account.
Twitter Lists
- Twitter lists are the best and easiest way to track the most important people to you/client.
- NEED SOMETHING ABOUT HOW TO BUILD FOLLOWERS
- When establishing a twitter account you should create lists for:
- Entire media list
- Competitors
- Clients/customers (of the client)
- Analysts
- Partners
- By creating these lists, you can easily add targeted users and follow them far easier using your TweetDeck.
- NEED SOMETHING ABOUT HOW TO ENGAGE FOLLOWERS
Twitter Tools
- HootSuite: Collaborative tool that allows you to schedule and approve tweets with client contact. Limited free use, otherwise $15 per month.
- TweetDeck: Great free tool for monitoring lists and search terms. Anyone engaging in Twitter activity should use TweetDeck at the very least.
- TwitterCounter: Allows you to track follower/following growth by day.
- Crowdbooster: Gives insights into which tweets are most effective based on time and follower reach.
- Bit.ly: Use to track click through rates for promotional material.
- Should always be used when sharing a link in twitter
- Set up an account so you can track all your links going forward
- Socialoomph: Can be used to manage your Twitter account and schedule tweets.