Audience Sensitivity
What is This Section About?
This section is geared towards helping you become innately aware that specific audiences have specialized needs and what those needs may be.
Why is This Section Important?
As PR practitioners, we develop pitches and presentations for product and service launches, and for the sake of productivity and efficiency, we hope that “one size fits all.” But it doesn’t. Becoming sensitive to each audience’s needs should suggest how to tailor both our materials and our delivery for each audience, as appropriate.
This section is geared towards helping you become innately aware that specific audiences have specialized needs and what those needs may be.
Why is This Section Important?
As PR practitioners, we develop pitches and presentations for product and service launches, and for the sake of productivity and efficiency, we hope that “one size fits all.” But it doesn’t. Becoming sensitive to each audience’s needs should suggest how to tailor both our materials and our delivery for each audience, as appropriate.