Social Media Programs
The Purpose of this Section:
This section will give you the basic tools, and opening steps to build a social media program for a client.
Why is This Section Important?
Often times we deal with high tech start-ups that want to hit the ground running with their social media campaign to help get their name on the minds of influencers.
The information below is designed to build out a program for a company with a quiet social media strategy. Having a strong social media presence, enables companies to interact with the media and give their company more legitimacy in those early stages.
Be advised that when developing social media programs for clients, that social media is best as part of an integrated program for building client awareness. Especially in B2B companies, the key is to engage audiences and social media is not necessarily considered a lead generation tool. Social media programs often supports website search engine optimization goals by referring links back to the client’s website. Instead of posting links to client coverage at media outlets, direct traffic to hosted content on the client web site. Ask for the client’s Google Analytics report so that you can track and report your progress at quarterly or in-person meetings.
Before deciding which social media channels to use, consider the following:
This section will give you the basic tools, and opening steps to build a social media program for a client.
Why is This Section Important?
Often times we deal with high tech start-ups that want to hit the ground running with their social media campaign to help get their name on the minds of influencers.
The information below is designed to build out a program for a company with a quiet social media strategy. Having a strong social media presence, enables companies to interact with the media and give their company more legitimacy in those early stages.
Be advised that when developing social media programs for clients, that social media is best as part of an integrated program for building client awareness. Especially in B2B companies, the key is to engage audiences and social media is not necessarily considered a lead generation tool. Social media programs often supports website search engine optimization goals by referring links back to the client’s website. Instead of posting links to client coverage at media outlets, direct traffic to hosted content on the client web site. Ask for the client’s Google Analytics report so that you can track and report your progress at quarterly or in-person meetings.
Before deciding which social media channels to use, consider the following:
- What content do you have available? How often will you have fresh content to share?
- How will you build followers / fans?
- Why would your “followers” follow you on both Facebook and Twitter?
- What incentives will you provide your audience to engage them?
- How much clout/influence does the client have in their market?
- How aware are the media of the client?
- How well is the client promoting their Facebook page on their website?
- Do they have a Facebook *Like* button embedded into their website?
- How much participation is likely from the client in their social media campaign?