SEO Implementation
Quote
“It’s clear that SEO is increasingly important. Maintaining existing web traffic while discovering new sources of traffic can be a key validator of the need and effectiveness of PR programs. When thinking about digital strategies-remember that content is EVERYTHING. Your clients will be eternally grateful for one great article with a link back to the website for long term SEO and resulting lead generation.”
What is This Section About?
This section of Trainer University covers background on search engine optimization, opportunities to integrate SEO into existing PR programs, and introductory strategies to manage campaigns for clients.
Why is This Section Important?
Search engine optimization can be the lifeblood of businesses as organic search rankings are historically responsible for a majority of inbound sales leads. The purpose of SEO is to not leverage “marketing jargon” but rather bridge client content to the keywords that users, in this case enterprise customers, are using to locate and evaluate vendors. Be advised that SEO is a long term program and often takes a minimum of 90 days to see effective results. Relaunching or redesigning a website will essentially “reset” your client’s ranking in search engine results as Google re-indexes the site.
“It’s clear that SEO is increasingly important. Maintaining existing web traffic while discovering new sources of traffic can be a key validator of the need and effectiveness of PR programs. When thinking about digital strategies-remember that content is EVERYTHING. Your clients will be eternally grateful for one great article with a link back to the website for long term SEO and resulting lead generation.”
What is This Section About?
This section of Trainer University covers background on search engine optimization, opportunities to integrate SEO into existing PR programs, and introductory strategies to manage campaigns for clients.
Why is This Section Important?
Search engine optimization can be the lifeblood of businesses as organic search rankings are historically responsible for a majority of inbound sales leads. The purpose of SEO is to not leverage “marketing jargon” but rather bridge client content to the keywords that users, in this case enterprise customers, are using to locate and evaluate vendors. Be advised that SEO is a long term program and often takes a minimum of 90 days to see effective results. Relaunching or redesigning a website will essentially “reset” your client’s ranking in search engine results as Google re-indexes the site.