Distributing Press Releases
Putting a release up on the wire. Trainer has an umbrella contract with Marketwire that offers special discounts for our clients. Very rarely, a client may use another wire service (like PR Newswire or Business Wire).
b. Put the final versions of any images you will be including in this folder
b. Click on Add a New Profile
c. Go through each of the fields to complete the profile for your client
b. If there is confusion on a term used, use your best judgment.
- Create a folder on your desktop and label it with the name of the client and the title of the release
b. Put the final versions of any images you will be including in this folder
- Login to Marketwire and select the name of the client for which you are uploading the release for
- If you haven’t already done so, create an express profile for your client in the Marketwire portal (as this will save time when you upload future releases):
b. Click on Add a New Profile
c. Go through each of the fields to complete the profile for your client
- If you’re not familiar enough with your client yet, ask someone on your account who is and have them help you complete the various areas.
- Select the Express Submission Profile from the drop down list
- All of the areas should auto-populate with the information you previously entered in the express submission profile
- IMPORTANT NOTE: Make sure the distribution date/time is accurate, with the proper time zone.
- When on step 3 of this process, double check that your distribution area is correct – in most cases, we distribute on the Northern California Circuit (this still provides national coverage, but it is much more reasonable for our clients from a cost perspective)
- When you get to the enhancements page, note that our VIP pricing makes it possible for us to offer free image uploads and video. So when you review pricing on the last screen, ensure there isn’t a line item charge for those. If there is, consult with Tim Taggart, our account rep at Marketwire, to get the fees reversed.
- In the notes/comments section, include a valid phone number that Marketwire can reach you at within the next 20 minutes to confirm and verify your release.
- Once you click on the submit button, Marketwire will send you an email with a confirmation code; make sure to save it.
- Marketwire will call you and verify your confirmation code and the title of the release; confirm all details and listen to suggestions from them on edits to the release.
b. If there is confusion on a term used, use your best judgment.