Trainer Communications Agency Overview
In this section, you’ll gain an overview of PR and marketing. We’ll answer questions such as: what is the role of PR? What is the role of marketing? How do they differ?
Who is Trainer Communications?
Trainer Communications is the premier provider of integrated marketing and high-tech public relations services. Specializing in technology, the agency offers deep domain expertise across networking, data infrastructure, information security, optical and wireless communications, enterprise software and related disciplines.
Based in Silicon Valley with nationwide coverage, the agency has received dozens of national awards, including PRSA Silver and Bronze Anvils, several Bulldog Awards, including the award for Best Small Agency of the Year and Best PR Campaign, several MarCom Gold Awards, the Iron Sabre Award for Best Agency to Work For, several National Videographer Awards, several Hermes awards, and the Iron Sabre Certificate of Excellence for Product of the Year. For more information, visit www.trainercomm.com.
Who is Trainer Communications?
Trainer Communications is the premier provider of integrated marketing and high-tech public relations services. Specializing in technology, the agency offers deep domain expertise across networking, data infrastructure, information security, optical and wireless communications, enterprise software and related disciplines.
Based in Silicon Valley with nationwide coverage, the agency has received dozens of national awards, including PRSA Silver and Bronze Anvils, several Bulldog Awards, including the award for Best Small Agency of the Year and Best PR Campaign, several MarCom Gold Awards, the Iron Sabre Award for Best Agency to Work For, several National Videographer Awards, several Hermes awards, and the Iron Sabre Certificate of Excellence for Product of the Year. For more information, visit www.trainercomm.com.
What is PR?
Public relations is the business of shaping an organization’s public image. Though public relations can serve any entity including governments, non-profit organizations, and even individuals, Trainer primarily services corporations in the technology industry. An agency such as Trainer will work to mold a company’s public image by:
In addition, PR firms shape a company’s public image by communicating to a number of audiences via a variety of channels. For instance, when a company announces a new product, a change in company leadership, funding, or a major partnership, a PR firm researches the target audience, the company’s competitors, and the industry climate and targets the news to appeal to the appropriate audiences. Likewise, PR firms often help their clients develop strategies and / or “assets” to generate news, especially for their clients that do not have PR-specific experience. PR firms may have to review industry trends and recommend organizations the client might get involved with for added visibility, they may take the lead in converting a client’s customers for reference with the media, or they may come up with a survey or media event idea that will generate visibility for a client.
- Differentiating the company and its product
- Defining the market and demonstrating leadership
- Creating a corporate personality
- Building trust and credibility
- Increasing awareness with key audiences
In addition, PR firms shape a company’s public image by communicating to a number of audiences via a variety of channels. For instance, when a company announces a new product, a change in company leadership, funding, or a major partnership, a PR firm researches the target audience, the company’s competitors, and the industry climate and targets the news to appeal to the appropriate audiences. Likewise, PR firms often help their clients develop strategies and / or “assets” to generate news, especially for their clients that do not have PR-specific experience. PR firms may have to review industry trends and recommend organizations the client might get involved with for added visibility, they may take the lead in converting a client’s customers for reference with the media, or they may come up with a survey or media event idea that will generate visibility for a client.
What is Marketing?
Marketing drives the process of getting a product to buyers, from conceptualizing a product to packaging and distributing a product. It is the marketing professional’s job to define and research the target audiences, find out what kind of product they want, and design, package and promote the product so that it can be sold. Marketing campaigns are measured by sales numbers, and marketing professionals must have excellent processes to ensure a product is delivered to market effectively. Often marketing program managers are in charge of the broad programs and specialists are responsible for specific elements of the campaigns.
Marketing professionals may include graphics artists, copywriters, advertising specialists, website designers, PR specialists, sales field support, event specialists, etc. The job of the marketing department is to communicate or promote a product to the public; marketing uses direct sales, advertising, websites, direct email, events, and PR. Marketing would be considered the superset category in which PR is included. In short, marketing includes “everything AND the kitchen sink” in getting a product released and noticed!
Marketing professionals may include graphics artists, copywriters, advertising specialists, website designers, PR specialists, sales field support, event specialists, etc. The job of the marketing department is to communicate or promote a product to the public; marketing uses direct sales, advertising, websites, direct email, events, and PR. Marketing would be considered the superset category in which PR is included. In short, marketing includes “everything AND the kitchen sink” in getting a product released and noticed!